INTRODUCTION:

Welcome to New Zealand's premier Fashion Awards - Westfield Style Pasifika 2010. An iconic event on our nation's annual calendar, the Awards is recognised for launching some of this country's finest design and performance talent and showcasing New Zealand's raw and indigenous style. The show is a potent mix of traditional and contemporary fashion, music and dance featuring up to 200 of the country's most exciting Pacific entertainers. Watched by a live audience of thousands and a television audience in the hundreds of thousands, Westfield Style Pasifika has become a highly anticipated event by designers and audiences alike.

We are excited once again to be at  Vector Arena, New Zealand's largest indoor events centre . The contemporary surrounds and larger site has inspired an entirely new offering for stage and lighting design that will delight audiences.

As always the event attracts a dynamic range of designs from throughout New Zealand, Australia and the Pacific. Each year it never fails to astound us with the diversity in backgrounds, ages and nationalities of designers that enter the competition - from young design students through to those with established labels, high schools students through to grandmothers. The show truly is all-inclusive and provides designers with an invaluable platform to showcase their talent.